About us
At ÁIGI, our vision is to deliver exceptional value for money by crafting timepieces whose quality and finish exceed their price point.
Founded above the Arctic Circle in 2017, we draw inspiration from the region’s ever-changing light to create unique watches that celebrate precision and exploration. Our name—taken from the language of Northern Norway’s Indigenous people—means “time,” reflecting our deep commitment to heritage and authenticity.
focus on quality and finish
Inspired by the Arctic light
For us, Norway is defined by the dramatic interplay of light and darkness across its breathtaking landscapes. Many of our watch dials draw inspiration from the unique, ever-shifting conditions above the Arctic Circle, where these remarkable variations shape a distinct perception of time. We want our watches to captivate you at every glance, and we hope you’ll discover a piece in our collections that resonates with your own sense of wonder.
We strive to craft timepieces using premium materials at an unbeatable price point, offering a high-end finish typically reserved for more expensive watches. While all design and development takes place in Norway, production is carried out abroad, allowing us to source the finest components from around the world—surgical-grade stainless steel, scratch-resistant sapphire crystal with an internal anti-reflective coating, Swiss or Japanese movements (Miyota, Seiko, Ronda, or Sellita), Swiss Super-LumiNova®, and fine leathers such as full-grain Italian or Horween from Chicago, USA.
SHOP ALEKSANDER, DANIEL AND CHRISTOPHER'S FAVORITES
Be present in the moment
The Triangle
Do you feel that time goes by too fast? Do you forget to be present, to see those around you, or to do what really matters?
How can we, through our designs, raise awareness of these elements that so many people can relate to? That's how the triangle and the slogan "Your Time Is Now" came about. The triangle, which we in some way try to incorporate into all our designs, points towards you when you look at your watch to remind you of just this; to live in the present and enjoy the moments. The only thing we can be sure of is right now