How it started

The year is 2017 - Here is the recipe.

Three Norwegian men, a shared passion for watches, a desire to create something of their own, and a goal to take a Norwegian watch brand out into the wider world.

focus on quality and finish

Inspired by the Arctic light

For us, Norway is defined in many ways by the presence or absence of light in spectacular nature. Most of our dials are therefore inspired by the many and unique lighting conditions we are spoiled with above the Arctic Circle, and we allow ourselves to be fascinated by how these in their own way create an experience of time. We want you to be excited by reading the time and hope you find a watch that does just that in our collections. Our goal is to make watches in quality materials at an unbeatable price that have a high-end finish normally only found in higher price ranges.


We design and do all the development in Norway, while the production takes place abroad. We search the world for high-quality components and can mention, among others, stainless surgical steel and scratch-resistant sapphire glass with an anti-reflective coating on the inside. Miyota, Seiko or Sellita movements respectively Japan or Switzerland. Swiss Super-LumiNova® and full-grain leather from Italy or Horween leather from Chicago in the USA.

Be present in the moment

The Triangle

Do you feel that time goes by too fast? Do you forget to be present, to see those around you, or to do what really matters?

How can we, through our designs, raise awareness of these elements that so many people can relate to? That's how the triangle and the slogan "Your Time Is Now" came about. The triangle, which we in some way try to incorporate into all our designs, points towards you when you look at your watch to remind you of just this; to live in the present and enjoy the moments. The only thing we can be sure of is right now

Most of our reviews are in Norwegian. If you are interested, please feel free to translate

Customer Reviews

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