One of our squadron projects began not with a movement or a dial colour, but with a crest, a callsign, and a sentence: "We want something the whole squadron will still wear in ten years." That is t...

Most watches are built for the masses — same dial, same case, thousands of identical wrists. A custom watch is the opposite idea: a piece built around a specific group, occasion, or identity. We ge...

When we designed our 38mm dress models, the hardest constraint wasn't the dial or the case finishing — it was thickness. A dress watch lives or dies by how it sits under a shirt cuff, and every mil...

Every week we get questions from customers that come down to vocabulary: what does "caller GMT" actually mean, is meca-quartz the same as quartz, and does a 10 ATM watch survive a swim? Watch termi...

The first time we cased a quartz movement for one of our thinner watches, what struck us was how little there is to it. A mechanical movement is a small machine — dozens of tiny parts, a mainspring...

The first leather strap most people remember is the one that went wrong — stiff out of the box, then cracked at the lug bend within a year. We see it often: a perfectly good watch let down by a str...

When we were picking the movement for our new 32mm and 38mm last year, we ended up with two options on the table: a well-regarded Japanese quartz from Citizen-Miyota, or a Swiss-made Ronda. We chos...

A practical, no-nonsense guide to changing a watch strap or bracelet. Tools you actually need, the steps that matter, and how to size it right.

A close look at the Miyota 9075 GMT — what it does well, where it sits in the GMT landscape, and how it compares to the alternatives microbrands actually use.