An exclusive timepiece designed for and inspired by the heritage, spirit, and mission of No. 10 Squadron, Royal Australian Air Force.
This watch honours the proud legacy of No. 10 Squadron RAAF — one of the Australian Air Force’s most historically significant units. Formed in 1939, the Squadron saw continuous active service throughout the Second World War and has since evolved into a modern, highly specialised intelligence, surveillance, and reconnaissance unit.
Every detail has been purposefully considered and integrated to reflect the Squadron’s identity, values, and operational focus:
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Matte black dial — reflecting stealth, precision, and the Squadron’s electronic warfare heritage.
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Custom Squadron crest at 12 o’clock — a refined execution of the iconic knight and Southern Cross, unique to 10 Squadron.
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Red “10” on the bezel — a bold yet restrained tribute to the Squadron number and unit pride.
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Downward-pointing triangle at 12 o’clock — subtle aviation symbolism, reinforcing orientation and precision.
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Aircraft silhouette on the bezel — inspired by the MC-55A Peregrine, the advanced ISR aircraft currently operated by the Squadron.
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Unit motto “Find First Strike First” on the dial — a modern expression of the Squadron’s enduring ethos, historically known as Strike First.
At its heart beats the Swiss automatic Sellita SW200-1, operating at 28,800 vibrations per hour — a movement chosen for its proven reliability, precision, and durability.
Yours alone.
Each watch is individually numbered and can be engraved with your personal callsign (up to 14 characters).
Please add your engraving request in the “Notes” field at checkout.
Pre-orders open: March 1, 2025
Pre-orders close: March 22, 2025
When the order window closes, we produce exactly the number of watches ordered — no surplus, no reruns.
Production takes approximately 14–16 weeks, after which your timepiece will be shipped directly to your doorstep.
Enjoy FREE shipping on orders over $69! All fees—import duties and VAT—are included, so there are no surprises or extra costs upon arrival.
We ship with DHL Express for fast, reliable doorstep delivery straight from our warehouse in Norway.
Two year from the date of receiving the watch.
This warranty covers manufacturing defects on the watch itself (movement, case, crystal, strap). Other parts than the above are not covered by this warranty. To have replacement covered under this warranty performed, please use our contact form on the "contact us"
We are a Norwegian watch brand that was started in 2017 by three Norwegian watch enthusiasts.
For us, Norway is defined in many ways by the presence or absence of light in spectacular nature. Many of our dials and designs are therefore inspired by the many and unique lighting conditions you can experience above the arctic circle, and we allow ourselves to be fascinated by how these in their own way create an experience of time.
We combine quality components and design in watches that we hope will be with you for a long time to come. Our goal is to make watches in quality materials at an unbeatable price that have a finish normally only found in higher price ranges. We design and do all the development in Norway, while the production takes place abroad. We only source high-quality components and can mention, among other things, surgical grade stainless steel and scratch-resistant sapphire glass with anti-reflection coating on the inside. Miyota, Seiko or Sellita movements respectively from Japan or Switzerland. Swiss Super-LumiNova® and full-grain leather from Italy or Horween leather from Chicago in the USA.

SWISS MADE MOVEMENT
At the heart of the watch beats the Swiss-made Sellita SW200-1 — a proven 26-jewel automatic movement operating at 28,800 vibrations per hour for unwavering precision and reliability.
Turn the watch over and the movement is revealed through a sapphire display caseback, offering a clear view of the mechanical engine inside. The caseback is framed by a fully customised engraving developed specifically for No. 10 Squadron, Royal Australian Air Force, reinforcing the unit identity while preserving a clean, functional aesthetic.
Chosen for its robustness, serviceability, and long-term accuracy, the SW200-1 is a movement trusted in demanding operational environments — a fitting core for a watch created to honour the Squadron’s mission, heritage, and standards.

SWISS SUPER-LUMINOVA
The hands, hour markers, and bezel markers are all adorned with Swiss Super-Luminova for exceptional low-light legibility.
FAQ
We accept: Visa, MasterCard, Visa Electron, Paypal and Apple Pay.
ALL FEES INCLUDED – Duties & VAT are built into our prices, so there’s nothing to pay upon arrival. Enjoy FREE shipping on orders over $69!
We use DHL Express for fast, doorstep delivery from our warehouse in Norway.
Since this is a custom order, the watch cannot be exchanged or returned. However, it can certainly be sent back for repair if any issues arise.
THEY TALK ABOUT US
Between the sporty cases, dials inspired by cutting-edge scientific technology and great value, there’s a lot to fall in love with here.
I'm really impressed. It's my new favorite brand
it has become a compelling watch in its own right, with beautiful design details and fantastic value for money.
Is it a good watch? Absolutely. It’s really lovely and has a great pedigree.

