Military & Squadron Watches — Built for Your Unit
We make watches for the people who serve under a shared badge — squadrons, units, ships' companies, and the organisations around them. Not a logo printed on a stock watch, but a timepiece designed around your insignia, your story, and the standard your people hold themselves to. We've built them for the Royal Danish Air Force, the Royal Australian Air Force's 10 Squadron, the USAF's 52nd Fighter Squadron, and the Royal Norwegian Navy's 1st Corvette Squadron — and we'd be glad to talk about yours.
How a collaboration works
A collaboration can be structured in a few ways, and the right one depends on your unit.
Most often, we make the watch available directly to your serving personnel, who personally choose to buy one — no defence procurement cycle, no unit budget required. Each member who wants one orders their own, and we handle the rest.
Where a direct unit commission makes sense — a commemorative edition, an anniversary, a milestone — we arrange that too, as a structured batch order with a defined run.
Either way, it starts with a conversation. Tell us about your unit and what you have in mind, and we'll come back with options, timelines, and pricing.
From there it's collaborative: we share design proofs and photos from the workshop as the watch is made, so nothing goes into production — or out the door — without your sign-off. Production typically runs around 10–12 weeks once the design is approved.
What goes on the watch
The watch is yours to shape. Unit insignia on the dial, an emblem or an aircraft silhouette, a motto or callsign engraved on the caseback, a bezel marking that means something to your people — even a custom rotor engraved with your badge, visible through the caseback. These are the details that turn a good watch into your unit's watch. For the 52nd Fighter Squadron we put the F-35 Lightning II on the dial and the squadron's "BANZAI!" on the bezel; for the Royal Danish Air Force, the RDAF wing; for 10 Squadron RAAF, a custom dial down to the index at 12 o'clock. We'll work through what's right for yours.
The watches themselves
Underneath the design, these are watches built to be worn hard and trusted. Reliable Swiss and Japanese movements, 316L stainless steel cases, scratch-resistant sapphire crystals, and water resistance suited to real use. We design them in Norway, with endurance in mind rather than decoration — legible dials, balanced proportions, and nothing on the watch that doesn't earn its place.
We're a small Norwegian brand, and a unit watch is something we take personally. If your squadron, ship, regiment, or organisation is thinking about a watch of its own, we'd like to hear about it — start with the form above, or send us a note and we'll take it from there.
FAQ
The watches from this series boast stainless steel casing, sapphire crystal protection, and robust Swiss or Japanese movements that are guaranteed to keep them working for many consecutive years.
Yes — and in more than one way. Most often we make the watch available directly to serving personnel, who each purchase their own, with no unit budget or procurement process required. For commemorative or milestone editions we also run structured batch orders with a defined minimum. We'll recommend the right setup once we know your unit.
Yes. As part of approved organizational projects, you can choose from options like unit insignia, logos, text, or engraving on the back of the case. Customization is done at the project level and affects thewhole set.
They are made of strong materials and are water-resistant, so they can handle tough conditions.
Contact Us
Tell us about your project and we’ll review your request and get back to you with ideas, timelines, and pricing.