We are a Norwegian watch brand that was started in 2017 by three Norwegian watch enthusiasts.
For us, Norway is defined in many ways by the presence or absence of light in spectacular nature. Many of our dials and designs are therefore inspired by the many and unique lighting conditions you can experience above the arctic circle, and we allow ourselves to be fascinated by how these in their own way create an experience of time.
We combine quality components and design in watches that we hope will be with you for a long time to come. Our goal is to make watches in quality materials at an unbeatable price that have a finish normally only found in higher price ranges. We design and do all the development in Norway, while the production takes place abroad. We only source high-quality components and can mention, among other things, surgical grade stainless steel and scratch-resistant sapphire glass with anti-reflection coating on the inside. Miyota, Seiko or Sellita movements respectively from Japan or Switzerland. Swiss Super-LumiNova® and full-grain leather from Italy or Horween leather from Chicago in the USA.